Single Customer View

In any large organization, duplicate records can creep in from various sources. This leads to inconsistencies, errors and frustration.

With typos, variations in spelling, synonyms, nicknames and unstructured addresses, identifying duplicate customer records can be tricky, but Customer Experience Data Cloud, with the help of machine learning, tackles this problem head-on.

Customer matching lies at the heart of creating a single customer view. Automatically identify and merge duplicate records by using sophisticated and configurable fuzzy matching algorithms, ML Name and Address matchers and conditional survivorship rules. Meanwhile, data stewards get help from machine learning to ensure your suspect matches are handled accurately and efficiently.

This process creates a "golden record" of each customer: All information is consolidated into one reliable and trustworthy view while maintaining the lineage to original source records. Helpful if you need to unmerge!

Go beyond basic information and create richer, more detailed customer profiles. Enrich your existing customer data with valuable insights from trusted third-party sources like Loqate or Experian.

Bring all your customer data together, no matter where it resides, through an open integration framework and API-first approach. Smoothly integrate with your existing CRM, ERP, marketing automation tools and other systems. Customer Experience Data Cloud can also work alongside your existing middleware/ETL tools, so you can get that unified customer view without disrupting your current technology stack.

And it's not just about integrating data, it’s even more valuable to connect data; it's about ensuring that data is clean, accurate and reliable – and joined up. Enjoy a suite of powerful data quality tools for profiling, parsing, cleansing, standardization, enrichment and lots more.

With a single customer view you remove the challenge of customer data spread across multiple systems and enable your entire organization to access and share the same version of customer information. Synchronize your customer data across the organization, regardless of where it may have been created or edited.

Use Customer Experience Data Cloud to effectively break down silos. Connect all your customer-facing touchpoints, applications and service representatives to a single source of truth.

Wherever you author customer records, give everyone in your organization access to the same accurate and up-to-date customer data.

Your CRM system is a powerful tool for managing customer relationships, but its effectiveness depends on the quality of your data and a single customer view – and it is likely that you have more than one CRM!

Managing the complex and expanding landscape of data privacy regulations – such as KYC, GDPR and CCPA – is challenging. Especially if you are a larger organization and have customer data scattered across many systems.

Customer Experience Data Cloud helps you create a single customer view, bringing together all customer details, consent, data security and data usage in one central location. This gives you complete control over your data privacy practices and allows you to respond quickly to both data subject requests and the evolving compliance landscape.