Customer Experience Data Cloud

Household Relationships

Understand your customers better by recognizing household relationships. Build valuable insights, personalize experiences and engage with entire households.

SEE
BENEFITS

EXPLORE
THE SOLUTION

VIEW
RESOURCES

BOOK A DEMO

You may be missing the bigger picture with your customer data

You probably focus on individual customers when you analyze data. But what about the families they're a part of? Include the dynamics and influences within a household, and you can personalize experiences and understand your customers better.

You might also discover new opportunities you didn't see before. Recognize and analyze household relationships and you will truly understand your customers and their needs. More effective marketing, stronger relationships and better results.

Know and target your customers at a household level

Household Relationships, part of Customer Experience Data Cloud, is a cloud service that helps you understand your customers better by recognizing and analyzing household relationships.

Get a holistic view

Get a complete understanding of your customers by recognizing and analyzing household relationships. See beyond individual customers and understand the dynamics and influences within each household to create more targeted and effective campaigns.

Understand customer context

Understand the context of your customers' lives by considering their household relationships. This deeper understanding allows you to personalize interactions, anticipate needs and provide even more relevant offers and services.

Personalize per household

Create personalized experiences that resonate with the whole household. Tailor your marketing and communications to the specific needs and preferences of each family unit, building stronger relationships.

Engage beyond individuals

Improve customer engagement by factoring in household dynamics. Understand the different roles and influences within a household to create more targeted and effective communications – that speak to all members.

Find new opportunities

Spot cross-selling and upselling opportunities by understanding the needs and preferences of the whole household. Offer products and services that are relevant to the family’s collective interests.

Create new offerings

Create more relevant offerings and bundles that meet the needs and preferences of the entire household. When you understand the dynamics and shared interests within a family, you can develop products and services that appeal to a wider audience.