Customer Experience Data Cloud

Connect Customers, Places and Products

Discover hidden connections between your customers, the products they love, and where they interact with your brand. Uncover insights that improve your business and help you make better decisions.

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Connect the dots and see the whole picture

Think about all the ways customers interact with your business. They visit your website, browse your products and maybe even make a purchase. But what happens next? Do you know where they go, what they do or how they feel about their experience?

You have data about your customers, your products and your locations. But is that data connected? Can you see the complete customer journey and understand how these elements interact? If not, you could be missing out on valuable insights and opportunities to improve your business.

What Boarding Passes Teach Us about Connecting Data and Uncovering Insights

What if your data worked like a boarding pass — connecting every person, place, and thing with purpose?  In this video, Janet Mongia and Matt Cawsey use the boarding pass as a powerful analogy to explain how connecting different sets of data creates deeper business insights.

Connect your data for a better customer view

Connect Customers, Places and Products, part of Customer Experience Data Cloud, is a cloud service that helps you see how your customers, products and locations are connected, leading to better insights and business decisions.

Understand customers better

Move beyond basic demographics and truly understand your customers. By connecting customer data with location and product data, you can find hidden patterns, such as regional preferences or segments with shared interests.

Find deeper insights

Dive deeper into your customers’ behavior, track their journeys across touchpoints and find new opportunities based on reliable and complete data. You will spot trends, improve operations and create engaging customer experiences.

Improve business performance

When you combine data from different domains, you will understand the complete customer journey. You will leave nothing to chance in your sales and marketing when you connect customer, product and location data to gain a unique, clear and holistic view.

Make better decisions

Enable all your teams to make high-confidence, data-driven decisions. With a 360° view of your customers, products and their interactions, you will forecast better, optimize inventory and give your customers experiences worth talking to their friends about.

Have consistent customer data

Create a single source of truth for customer data, across all departments and systems. You eliminate data silos, reduce errors and improve collaboration. This is how you enable a smooth and efficient customer journey.

Manage consents and requests

With a centralized system for managing customer data, you can easily track consent preferences across locations and touchpoints, and quickly and easily respond to data subject access requests (DSARs).