Driving Innovation and Growth in Consumer Packaged Goods

Stibo Systems Platform makes it easy for CPG brands to manage product information from one platform. From detailed attributes and descriptions to images and other types of data, the platform helps brands market and sell products more effectively across retail locations and ecommerce channels.

Pre-built templates that harness the power of generative AI are also available, giving CPG brands the ability to develop original product content like product descriptions, imagery, videos, brochures and multi-language translations.

With PIM, product information stays consistent and readily available for all stakeholders and teams, including marketing, sales and supply chain teams, ensuring campaigns are cohesive and timely. It simplifies the sharing of product data across multiple channels, including ecommerce platforms, marketplaces, apps and retailer websites. The platform also supports creating localized content at scale, helping brands connect with different demographics by adjusting language, tone and imagery for each market.

By automating product data updates across platforms, brands can strengthen their digital shelf presence, boosting customer engagement and product visibility. Built-in analytics tools provide actionable insights, helping teams analyze product performance on the digital shelf and make smarter business decisions. Whether it’s optimizing pricing, improving merchandising or understanding consumer behavior, these insights drive better results and improve sales performance.

The platform’s advanced data governance ensures that all digital shelf data meets high-quality standards with customizable rules and workflows. With accurate, reliable datasets, brands can strategically position products, better engage their customers and unlock new opportunities for growth and profitability.

Stibo Systems Platform offers comprehensive supplier data management capabilities, enabling CPG companies to streamline the onboarding process, track supplier compliance and maintain up-to-date supplier profiles. This includes detailed information on suppliers’ certifications, contracts and performance metrics.

By centralizing supplier data, businesses can improve visibility into their supply chain and gather data insights, improving collaboration with suppliers and reducing risks related to non-compliance and supply chain disruptions. Accurate supplier data also supports better procurement decisions and contract management, which reduces overall costs.

With clear, actionable insights into supplier capabilities and performance, CPG companies can discover incredible opportunities to improve their CPG data analytics that strengthen relationships with suppliers and optimize merchandising strategies.

Stibo Systems Platform offers advanced data governance capabilities, including data validation, standardization and enrichment. These tools ensure all sales data entering the system is accurate, complete and consistent, empowering businesses to make smart, informed decisions based on reliable insights.

Effective data governance reduces the risk of errors and inconsistencies, which empowers CPG companies to trust their data for data analysis, strategic planning and day-to-day operational execution. By establishing clear data policies and workflows, businesses can enforce data quality standards across the organization and establish overall data integrity. With clear, accurate visibility into things like point-of-sale data and retail store performance data, businesses can easily track progress, improve efficiency, reduce operational costs and achieve stronger business outcomes every day.

Stibo Systems Platform simplifies compliance management by maintaining up-to-date documentation and ensuring all product and supplier data meets industry standards. This includes compliance with Food Information to Consumers Regulation (EU) No 1169/2011, Food Safety Modernization Act (FSMA), Codex Alimentarius and other relevant regulations, reducing the risk of non-compliance and potential fines.

The platform is user-configurable, allowing organizations to set their own rules to best manage compliance and flag discrepancies. This flexibility ensures timely identification and resolution of compliance issues while supporting specific use cases for varying regional and regulatory needs.

By automating compliance processes and maintaining accurate, up-to-date records, CPG companies can stay laser-focused on their core operations while adhering to global and local regulations, as well as evolving market requirements. This not only mitigates risks but also strengthens corporate reputation and trust with consumers and stakeholders.

Stibo Systems Platform centralizes and standardizes sustainability-related data, including product ingredients, packaging details, supplier information and locations, ensuring transparency and compliance with global and local regulations.

This includes support for recipe and bill of materials (BOM) management, allowing brands to maintain uniformity in ingredient reporting while tracking and managing BOM changes to support R&D and product development.

By providing a single source of truth for data reporting tools, Stibo Systems Platform provides CPG companies with a highly configurable solution for efficient management of their sustainability metrics. This not only ensures regulatory compliance but also improves reputation, demonstrating commitment to sustainable practices and strengthening consumer trust in the brand – a critical factor in protecting and growing market share.

Stibo Systems Platform integrates fragmented customer data across multiple touchpoints, creating a new perspective on key customer information. This 360° customer view fosters better customer relationships and transforms direct-to-consumer channels.

With access to accurate and comprehensive customer data, CPG companies can create more effective marketing campaigns that improve customer engagement. The ability to deliver personalized experiences enhances brand loyalty and drives repeat purchases.

With integrated and centralized customer data, businesses can anticipate customer needs more effectively, adapt their strategies in real time and strengthen loyalty, ultimately helping improve KPIs and long-term profitability.