Floor & Decor is a leading specialty retailer of hard surface flooring materials, including tile, wood, stone, and related tools, accessories, and design help. The company offers both professional contractors and homeowners an extensive array of high-quality flooring that is in stock and ready for installation. Because it sources directly from quarries and manufacturers worldwide, the retailer offers deeply competitive pricing. Floor & Decor is one of Fortune 100’s fastest-growing companies.
Challenges
Evolving customer expectations
With growing customer expectations for seamless digital experiences, effective data management has become critical to fostering customer loyalty. Floor and Decor recognized the necessity of data visibility and real-time analytics to deliver personalized customer experiences across different channels, from in-store interactions to online purchases. The company sought to implement a formalized data management program that would enable it to manage its product data more effectively and scale faster as it added new stores.
Solution
Centralized product data management
The company implemented Stibo Systems Product Experience Data Cloud to consolidate data from disparate systems and data silos into a single source of trusted product information. The solution ensures data accuracy and consistency across all touchpoints, enabling the company to facilitate informed decision making and improve operational efficiency.
Access to accurate product data and sophisticated analytics has made it easier for Floor and Decor to manage returns effectively and anticipate customer needs proactively. Using data strategically has also fueled the company’s innovation efforts, influencing new product launches and product line expansion.
"The integration of various data, from the source system out to our external systems, is all about enabling a more informed decision-making process for our customers, which is the number one thing for us." - Jared Brown, Senior Director of Information Technology, Floor & Decor
The company also relies on the solution to support its commitment to sustainability, using robust data management practices to ensure product traceability and compliance.
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Outcomes
Sustained growth and improved operational efficiency
As Floor & Decor has grown from 120 to 221 warehouse stores from 2019 through 2023, more than doubling its total sales, it continues to rely on product data management to enable streamlined operations and strategic growth.
Product Experience Data Cloud helped Floor & Decor mature from data silos and disconnected systems to formalized data practices and governance that optimize the customer experience and enable continued quality improvement.
Enhanced customer satisfaction
As its data practices improved, Floor & Decor was able to analyze its enterprise data and identify opportunities to speed up its product lifecycle, cutting its time to market by over 50 percent and enabling it to deliver new assortments to customers faster and with greater confidence.
