Customer centricity has been the focus of retailers for decades. Meeting the customer's needs means much more today than several years ago – now requiring more technology and data orchestration to exceed those expectations. Customers are increasingly realizing that they are in control, wanting convenience, consistency and trust in the information retailers share with them across the various digital and physical touchpoints. Delivering best-in class customer experience focused on personalization and strong end-to-end operational capabilities are core requirements to be successful in this day and age....
9/14/23 |
4 minute read