Manufacturers are no strangers to the ramifications of the new data economy and how it has changed consumer expectations. Now, more than ever, consumers expect an exceptional experience, whether shopping online or in-store. Online research has become commonplace, making it critical for product information to be displayed accurately across both the physical and digital shelves alike. This has resulted in retailers pressuring manufacturers to meet specific data requirements to get products to market faster. And unfortunately, each retailer, data pool and marketplace has different conditions....
7/18/19 |
3 minute read
