Creating value and driving growth for CPG brands in 2025 starts with optimizing the value of data The CPG industry experiences significant change every year, but for manufacturers of consumer packaged goods, 2020 was one for the record books. At that time, industry experts already predicted big changes were coming. Then came the global pandemic, causing the market to shift at an even faster pace. For brands that had taken steps to anticipate and prep for evolving trends and opportunities, the journey was tough but navigable. For others, there were difficult, unexpected challenges....
8/29/24 |
6 minute read
